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Making Web Development Affordable

A new era of web development is upon us. Marked by the demands for increased and improved doses of functionality, we as web developers have been presented with a new challenge in the creation of websites. The "if you build it they will come" era of the late 90's and early 2000's has officially come to an end. Stagnant websites with mediocre design no longer provide business with effective representation on the web for increasing sales.


Surprisingly, the business community is lagging to make this observation and I continuously witness small business utilizing websites that are typical of a 90's development scheme with little or no functionality. Not surprisingly, on the other hand, is the response small business owners have about making additional investments in their business's web presence. And the perpetual cycle of under-utilization of online operations by small business remains to be in effect, Potential profits generated via the web continue to go untapped and lucrative options of web development maintain to be a luxury for the corporate giants.


In response to this trend, I believe the key to staying on top in years to come is to provide the same functionality and custom design that can be found in major development projects to the small business community at an affordable price. Instead of aiming high and hunting for the few enormous projects that will satisfy sales quotas for the year, it is time to address the needs of smaller independent business. The question is, how does a web development firm offer the same functionality and quality design that usually runs into the tens of thousands of dollars for a price that is made affordable for the little guy?


The answer sounds a lot simpler than it actually is. Engineer a software platform that allows developers to automatically apply functionality to their website projects. By doing so, the majority of hours and programming skill that is usually required to develop a fully functional site can be cut out of the development process. And this is what we, at, have developed and specialize in. When we create a website in our system, the functionality is automatically implemented to make that website operate. With this kind of system, we can afford to construct state-of-the-art sites for a fraction of the industry standard price. And all our templates are completely customized in accordance with the requests made by our clients. This is the future of web development; using an in-house cms system with predefined functionality that can be automatically applied to every project taken on.


Blake Warner, Chief Operations Officer-Rocketforce.NET

Posted on 08/09/2012 at 05:42AM


12/11/2012 at 03:12AM
Hi…. Very nice and useful information .Good website designs are extremely essential these days.Since more and more websites are being added each day,designing a good website is important to catch the attention of users. Thanks ….

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